The Implikasi dan Strategi Teori Elastisitas Permintaan dalam Ekonomi Manajerial

Ayi Nurpadilah Ayi Nurpadilah; Dina Nurmala Hasan; Hesti Fauziah; Lidiyana Tasya  Octaviani; Fannisya  amelia; Suriyanti

doi:10.69836/benefits-jeti.v1i2.120

Benefits Editorial Team: Journal of Economics and Tourism (Benefits: JET) published the Benefits Journal Volume 1 Number 2 August 2024 with a special theme “Economic, Social, and Managerial Development in the Context of Finance, Tourism, and Social Innovation” which is divided into several important sectors, namely: 1. Islamic Bank 2. Economic And Tourism Development; 3. Managerial Economics; 4. Entrepreneurship; In the August 2024 edition, we feature a variety of research articles: 1. Factors Influencing Sharia Economics Students of Sultan Ageng Tirtayasa University Continue to Use Conventional Banks | Amelia Pratama, Ani Aliani, Melandri Ilham Wardhana, Salma Nasywaa Zhafiroh, Ahmad Jaelani 2. Design and Build "Dolan Yuk" as a Discovery and Investation Platform for Sustainable Kediri Tourism Development | Prahoro Yudo Purwono And Fikky Ardiyansyah 3. Implications and Strategies of Demand Elasticity Theory in Managerial Economics | Dina Nurmala Hasan, Hesti Fauziah, Lidiyana Tasya Octaviani, Fannisya amelia, Ayi Nurpadilah, And Suriyanti 4. Analysis of Village Fund Allocation in Sungai Rangit Jaya Village Government, Pangkalan Lada District, West Kotawingin Regency | Sareh And Ahmad Rayhan 5. Evaluation of the Impact of Corporate Social Innovation Using the Qualitative Impact Assessment Protocol Method in the Seloka Batik Group | Arbi Margono And Akuat Supriyanto

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Terbitan

Vol 1 No 2 (2024): Economic, Social, and Managerial Development in the Context of Finance, Tourism, and Social Innovation

Diterbitkan: Agu 27, 2024

Ayi Nurpadilah Ayi Nurpadilah

Universitas Pelita Bangsa

Dina Nurmala Hasan

Hesti Fauziah

Lidiyana Tasya Octaviani

Fannisya amelia

Suriyanti

Abstrak

Artikel ini akan membahas faktor-faktor yang mempengaruhi elastisitas permintaan, metode pengukurannya, serta implikasi dan strategi yang dapat diterapkan oleh perusahaan berdasarkan konsep ini. Faktor utama yang memengaruhi elastisitas permintaan di antaranya adalah ketersediaan barang substitusi, proporsi pendapatan yang dihabiskan untuk barang tersebut, serta jangka waktu yang diberikan untuk merespons perubahan harga. Semakin banyak alternatif yang tersedia bagi konsumen, semakin elastis permintaan suatu barang. Pemahaman mendalam tentang elastisitas permintaan memungkinkan perusahaan membuat keputusan harga lebih cerdas. Dengan mempertimbangkan faktor-faktor yang mempengaruhi elastisitas dan menganalisis kondisi pasar, perusahaan dapat memaksimalkan pendapatan dan pangsa pasar. Analisis elastisitas ini membantu mengidentifikasi segmen pasar yang responsif terhadap perubahan harga untuk mengembangkan strategi pemasaran efektif. Selain harga, kualitas produk, citra merek, dan layanan pelanggan juga mempengaruhi permintaan. Mengintegrasikan faktor ini dalam keputusan harga membantu perusahaan tetap kompetitif dan adaptif

Bagian

Bagian Kebijakan

Biografi Penulis

Dina Nurmala Hasan

Hesti Fauziah

Lidiyana Tasya Octaviani

Fannisya amelia

Suriyanti

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